News & Blog


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July 17, 2018 Content Manager0

Alternative Payments, which offers Widget for Forefront Shopping, has developed a payment Widget that will help online sellers and customers resolve their cross-border restrictions. The solution automatically locates the customer and identifies the appropriate language, currency and payment options to be applied to this customer.

The Payment widget offers a personalized payment option for online commerce sites with worldwide payment transactions. According to Alternative Payments, “Thanks to the Widget, buyers can shop easily without being affected by currency differences and language restrictions. This brings the solution to the foreground among others “. The Payment Widget supports more than 40 languages, more than 160 currencies, and has a wide range of local payment options.

A contract is required for the Payment Widget

Alternative Payments underlined that e-commerce sites can handle multiple payments through a single contract and portal. The payment widget becomes ready to use by adding a few codes to the e-commerce site and can be customized to the online store’s brand.


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July 17, 2018 Content Manager0

Britain, the largest and most populous of the four countries that make up the United Kingdom, is located in the west of Europe, covering the vast majority of the Great Britain. As a permanent member of the United Nations Security Council and one of the founding members of NATO, we can not go on without saying that Britain is an influential, economically powerful country. An active member of the European Union, however, chose to stay outside the Economic and Monetary Union, and thus protected its own currency. He said yes to Brexit in 2016. It would not be wrong to assume that the UK will withdraw from the European Union.

UK eCommerce Clients

Credit cards in the UK are the most popular payment method for online shopping. Nearly 40% of all online transactions in the UK are paid by credit card and more than 3 debit cards in 10 online transactions. Another popular online payment method in the UK, PayPal represents 96% of all online payments, along with credit cards and debit cards. For more tips on eCommerce in the UK, let’s take a look at the EcommerceWiki.

Online payment methods in England according to Payvision.
Travel and household goods, along with fashion items, are among the most popular product categories in the UK. Other popular product categories include movies, music, books and magazines.

According to a Daily Mail article, 82% of UK internet users regularly shop online and this is the highest level of the 28 EU member countries. Presumably, 70% of UK consumers now own a smart phone. In the last quarter of 2013, we have also mentioned that one of the three online sales in the UK is done with mobile devices.

ECommerce Market in UK

According to the Retail Research Center, online sales in the UK accounted for 10.7% of total retail sales in 2014. This amounted to € 110.5 billion in 2013, according to IMRG / Capgemini. According to the new eTicaret Foundation, eTicaret in Britain in 2015 shows that 157 billion euros.

Great Online Stores in England

Amazon (16 percent market share), followed by Tesco (9 percent) and eBay (8 percent), are among the biggest players in Britain’s online retail market. Let’s also say that other major online retailers are Asos, Argos, Play.com, Next and John Lewis.


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July 17, 2018 Content Manager0

Entry to a new market is nothing more than a new marketing channel. It must be subject to good decision making and decided by the person making the high level investment decisions such as CEO or MD.

Decision Making: Should a company expand internationally?

The basics of a bazaar entry should include the following steps, which are described in Ronald W. Hilton’s readable and very interesting Managerial Accounting – Creating Value in a Dynamic Business:

Clarify the decision problem:

What influence or problem do you want to solve by internationalization? A possible motivation may be, for example, being less dependent on the internal market.

 

Specify the criterion:

What is the target in the new market? Increasing market share, maximizing profits, reducing costs? Define the frame here. Some of the targets will conflict with each other. For this reason, it is important to define the main objective here and to add constraints. For example: the decision criterion is to obtain market share, but the unit order cost can not exceed € 50, or profit within x months.

Specify alternatives:

How do we do that? Is it central or off center? Are you appointed a project team? Are new people hired? Should an agent get support?

Develop a decision model:

This solution is a simplified representation of the criteria and all restrictions.

Collect the data:

This is the most important task of the marketing analyst: to choose the data needed to make a decision model.

Choose an alternative:

The investment decision can be properly evaluated against other opportunities.

Once you have taken these steps, you will have a quantitative decision-making process. Nevertheless, there is another factor involved in qualitative aspects. Data gathering is to analyze what happened in the past. You need to add some experience so that you can look at the data and decide on its suitability and correctness for the future. [one]

What goes into the entry strategy into the market?

Basically, a firm must evaluate the gain against costs. For example, a new market is targeting a market share of x% with the constraint that the company should be profitable after y. In this example, market share is the size of opportunity, time and profitability constraints.

You will need the following to calculate the right income for your market entry strategy:

A sales forecast;
A conversion rate;
Pricing
Good localization;
Service;
A solid reputation;
Products;
Average order value
Purchasing behavior in time constraint;
Expected traffic;
Largest cost estimators
Marketing;
CCP / CPO; (… ../ unit order cost)
Social Media Marketing (SMM)
Shipping costs;
Return costs;
Payment costs.


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July 17, 2018 Content Manager0

Perform the duties incumbent upon you to Turkey’s laws and must comply with the provisions of this article, your every activity you perform on the information received and after only as a guide to help you start work.

If you live in America, how difficult or easy it is to sell through Amazon?

As far as we know from our research, it used to be very strange, but now it is quite easy. If you have an email address, everything is easy.

It is worth noting that the US population constitutes only 5% of the world population! Nevertheless, the US market is still the largest market (Amazon America’s monthly visitor number is 1.10 billion), so we can understand why people living in America want to enter this market.

Thanks Modern Technology!

Thanks to improvements such as Internet, e-mail, translation programs, Skype, Google Hangouts and international shipping rates, it is now possible for non-US citizens to do business in the United States.

For this reason, we will try to answer one of the most frequently asked questions in the recent times. In fact, the answer is; What you do for trade from outside of America is not much different from what you will do while you are in America.

While creating an account as an American citizen, Amazon wants you to:

-Your full address
-A bank account number where customers will be able to charge their shopping fees and keep your money
-A phone number where they can call you to confirm your account
-Credit card information to be used to pay for advertising charges and vendor fees and charges per click
-Your business information includes your social security number (SSN, personal number given by the government), –Employer Identification Number (EIN)
-If you live in America until recently, you have to have a registered phone in America, pay the companies that -provide physical address in America, and even have to have bank account and credit card in American banks. It’s probably because the number of people selling on Amazon does not cross a hand’s fingers.

Thank goodness those days have past.

 

Contemporary Amazon.com Registration Process for Non-Americans

Now it’s much easier to open an account for non-American citizens or those living in America. Amazon gives you a detailed list of things to do for registration and guides you step-by-step. Quite understandable and helpful.

Here’s what you need to register if you are not an American citizen:

An American originated bank account where Amazon can make your money (use Payoneer for this, you can use your bank account number directly in the UK)
International credit card, MasterCard or Visa. (they had such services, but on March 28, 2017, we noticed that they removed all relevant links from their sites, so we can say that they no longer offer this service – read below for more information.
You can get one from a similar company that provides address services in the US to deliver unacceptable products.
A phone number registered in the US (You can download TextMe or use Skype for this).
Personal tax identification number (ITIN) registered in the United States. You must apply at IRS.gov to receive this number. Transactions normally take 4 to 7 weeks, so you should apply as soon as possible.
Once you have received your personal tax identification number (ITIN), please complete and return the W-8ECI form via IRS.gov (IRS), the US tax-collecting authority. Be sure to read the instructions before filling the document.
You will sell the goods in America, sell the goods for you, label it, and you will scare Amazon FBA depositors. My Invetory Team offers this service. Although I can not personally try, my internet research shows that they are reliable.
Buying a Credit Card to be used at Amazon

As far as we understand from the majority of emails we receive, getting a credit card to sell at Amazon is the most complicated point of the process. “Payoneer” offers this service. We will continue to look to see if there are more standard options similar to Payoneer’s service.

Additional Resources:

Check that your country is on the list of countries where vendor registration is accepted:

http://www.amazon.com/gp/help/customer/display.html/ref=hp_rel_topic?ie=utf8&nodeıd=200417280

Make sure that a currency supported by Amazon is used in your country:

https://sellercentral.amazon.com/gp/seller/registration/participationagreement.html?itemıd=200497780&language=en_us

For more information on adding a bank account:

https://www.amazon.com/gp/help/customer/display.html?nodeıd=200285610

https://sellercentral.amazon.com/gp/seller/registration/participationagreement.html?itemıd=200497780&language=en_us

https://www.amazon.com/gp/help/customer/display.html?nodeıd=200501140

Tax Interview Questions:

https://sellercentral.amazon.com/tax-interview/help?nodeıd=201359340&locale=en_us

That’s it!


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July 17, 2018 Content Manager0

Cross-border e-commerce in Europe is getting more and more easy, and online retailers are also looking for ways to expand their businesses, while customers are better at accessing the Internet today and shopping at foreign sites is better. For cross-border success we give you 8 tips in Europe.

As an online business, cross-border e-commerce is something you really have to think about in Europe. The European e-commerce industry is already worth 165 billion euros and is expected to grow at an annual rate of 18%. 40% of EU shoppers are already active online, and this number is expected to exceed 50% next year. Eastern Europe and Southern Europe still have a tremendous growth potential in terms of internet penetration, online shoppers and average spend per online consumer.

According to a Nielsen study, the most important reason to buy online from abroad is “saving” (80% of participants), followed by “more varieties that are not locally available” (79%). In the UK there are approximately 16 million online cross-border customers spending 10.7 billion euros in 2013, it is expected to reach 23 billion euros by 2018. In Germany there are 14.1 million online cross-border shoppers who spend 7.6 billion euros in 2013 (46% are from the UK). By 2018, the number of cross-border customers is expected to rise to 15.8 billion and the amount spent to 11 billion euros. That’s why you want to sell to Europe not just online but cross-border.

Microsoft saw five e-commerce experts and found 8 tips for cross-border success:

1. Offer local payment options

Of course, this tip should not be missing. Since preferred payment options vary from country to country, you must always accept various payment methods. Even in a region like Scandinavia, Finler is an active user of the Danish credit card, while reluctant to use his credit card information online (preferring direct bank transfers). ”

Also, take a look at “Europe’s most common payment methods” and “Popular payment methods in Europe.”

2. Look local

Since you are a foreigner, you have to earn your trust when selling online from abroad. This can be done by using local addresses, listing your business address on your website (legally required in many countries), accepting local currency and giving price in local currency, using local credit card icons and other payment methods, and considering local distribution logistics and costs .

3. Run local native speakers

As you can see in our article “e-commerce needs of European customers”, there are a lot of people who can communicate in English in countries like England, Ireland, Netherlands, Norway and Denmark. However, many consumers prefer to buy in their mother tongue. For this reason, you should choose the native speakers who can tell you what the anticipation of the kitten is, as well as help you with the content translation.

4. Call local business partners

As a logical adherence to the previous Tip, you should look for local business partners. Logistics, marketing or customer service, as well as expertise you already have cross-border needs.

5. Think mobile

The value of mobile commerce is already growing, but it will also increase in the coming years. About eight out of ten customers across the border want to make more mobile purchases in the future. For this reason, making your website compatible with mobile devices is effortless. Make your website and customer journey optimized for mobile so you do not miss the change.

6. Legislation

Each country has its own rules and regulations, such as extradition laws, VAT requirements, and advertising restrictions. The differences in internal regulations in Europe deepen complexity.

7. Target the right countries

Of course, when you look at many e-commerce sectors in Europe, you expect that clothing and consumer electronics will be very popular. But still, different categories are more popular in different markets. In Spain, for example, travel and tickets are a major driver of online sales, while apparel purchases are very low; but the basic items purchased in cross-border e-commerce in the UK are clothing, shoes and accessories.

For that, you know what kind of e-commerce country you are facing. This also applies to the design of your website. In France, local consumers will see websites that offer a much more minimalist experience in Scandinavia while accustomed to web sites designed with the policy of “more is more”.

8. Search for tools

Obviously, you should research before you enter a new market. You need to know the identity, behavior and needs of your target audience … But you can not only look at the things that are different from the customers in your country, but also look at the common points with your foreign peers. “Do not let the borders of one country define an audience,” experts say. “Communities with many similar habits exceed their geographical boundaries. For this reason, target areas with similar habits wherever they are. “


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July 17, 2018 Content Manager0

Consumers in Europe are still unable to shop online in the European Union. Online online stores deny customers from other countries, charge higher prices from foreign customers, or otherwise continue to create virtual borders.

From the European Consumer Centers, it is understood that there is a rapport called “Invisible Borders Still Restricting Consumer Access to Services in the EU?” Between 2013 and 2015, the organization received a total of 532 complaints from European consumers who could not freely purchase online. This is 140 percent more than the amount of complaints between 2010 and 2012. However, it is also pointed out that cross-border e-commerce is not as widespread as it is now.

Different treatment mostly due to residence

Most complaints came from consumers in Austria (138), Italy (68) and Ireland (66). More than 82 percent of the complaints were related to different treatment because of the place of residence. Situations in which consumers are faced with different treatments or even refused service often come into play in relation to actions such as consumer electronics, tools, clothes, books, purchase of music, or downloads from the Internet.

‘Consumers are currently facing constraints’

“Unfortunately, the complaints received by ECC-Net show that Article 20.2 does not have an effect on the fight against discrimination by unfair price and delivery differentiation. Consumers still face constraints without a valid reason, “says ECC Netherlands Director Eva Calvelo Muiño.

Last month, member states of the European Union agreed to prohibit online stores from being unfairly prevented, but a fully functional Digital Single Market is still far away.


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July 17, 2018 Content Manager0

Sometimes it is thought that cross-border e-commerce is an easy subject. Just look at the success of global market places like Amazon and eBay, or the international expansion of European players like Asos or Zalando. In any case, much research, adaptation, flexibility and understanding are needed to make the new market a success.

Because of cultural differences, it is not possible for online retailers to take existing sales models and to work abroad as well. This is the first and most important lesson that Rick Kirk, sales director at B2C Europe, wants to teach online retailers. For this reason he wrote to us about e-commerce players in Europe, describing what he should know as he widened in Europe.

1. Localize your shopping experience

Translating the website content language and viewing product prices in local currency is the first thing you need to do while expanding internationally. The client provides a localized experience, ensuring that they can rely on your business. For example, FreestyleXtreme, a company that sells online sports products, translated its website into 13 languages ​​and nearly doubled its revenue in nine months after offering nine different currencies. And for this reason Dutch multi-channel company Coolblue is almost ready to enter new markets in Europe. CEO “Pieter Zwart” says this “the last obstacle is multilingualism” this summer.

2. Understand payment preferences

There are many different payment methods when making online payments. For example, in Italy, the CartaSi credit card has a 40% market share and over 7 million users, making it the most popular payment method. By 2015, 56% of online purchases in the Netherlands were made via iDeal. Meanwhile, in Germany, where card penetration is about 20%, consumers pay their orders with an open bill.

Supporting these different payment methods is life for international expansion. If you do not offer the payment methods they prefer to consumers, they may not buy from you at all.

3. Target relevant market places

In the case of online marketplaces, it can be hard to believe that UK-based businesses have gone beyond eBay and Amazon. While these sites are well known, there are other European markets that increase their popularity. If you plan to expand internationally, it is worth the time to explore these sites to see if your products will fit or not.

France: The top 5 most visited markets are Amazon, Cdiscount, fnac, eBay and PriceMinister.
Germany: Consumers make their first online search on Amazon and eBay and are likely to go to alternative markets such as Zalando and Otto.
Italy: Zalando is the largest e-commerce site for Italians. Other popular markets include Amazon, Euronics, IBS and BonPrix.
Netherlands: domestic sites Bol.com and Wehkamp.nl are more popular among the Dutch consumers than Amazon and eBay.
Spain: Amazon and eBay are the most popular sites, but Privalia, Rakuten, Zalando and Spartoo are increasingly popular.
4. Respond to different delivery requirements

Last year, B2C Europe’s research found great differences in consumers’ preferences for country delivery to the country. In the UK, the average consumer is ready to pay for follow-up and tracking and for the next day delivery of the store. On the other hand, the French prefer to take their orders from a local shop in their spare time. These different distribution preferences are also shown in Metapack’s research in 2015.

Research has shown that delivery preferences and costs are sometimes enough to stop the consumer from making purchases. Dutch consumers, for example, have a price consciousness, especially in terms of distribution costs, and if the cost is too high, they give up the order.

Keep your return policies simple

Return can be a headache for online retailers and consumers alike, but international refunds can literally be a migraine. Which is the cheapest and fastest method? What are customs rules? Do I need to provide a free return service?

What’s more, Amazon’s international sales regulations require merchants to now give their customers a local return address. This rule has been initiated to make the return process more convenient and cheaper for customers – you need to find a way to deliver this service.

6. Learn about import regulations

Customs duties and import duties may come to the fore when selling abroad. In order not to dissuade customers, it is necessary to consider these costs as part of the price of the product and to include the prize. In addition to wages, there are regulations for cross-border products sold. For example, there are restrictions on the sale of perfume and other flammable products to the UK. Now that Britain seems to be leaving the EU, be sure to follow customs regulations and fees closely. Different celebrationsBabar Day, Anniversary Day and other celebrations are obvious opportunities for online retailers, but many holidays happen on different dates around the world. Even for Christmas, December 6 is the most popular day for gift shopping in Sinterklaas (St Nicholas Day) in the Netherlands, Belgium, Luxembourg and Northern France, while many see December 24 as the most important date. On December 7th is the busiest shopping day in Europe. Online retailers should know the differences in the dates, so that they can give products and opportunities to customers in certain countries at the right time. Read our 8 tips for cross-border success in Europe.



July 13, 2018 Content Manager0

As the World E-Commerce Forum, we continue to work on behalf of our exporters’ participation in our country, we are striving to make X-Border exports more common in our country. In this event organized by KSN Logistics at Yenibosna Gönen Hotel, we realized the meeting with the presentations of the leading names of the sector and the questions and answers of our participants especially in the name of solution of the problems that may be experienced in customs and transportation in x-border.

KSN Logistics General Manager Serhat Gostolbakçe “Do not give up trying to beat your goal, never be afraid of failing. Do not forget that this country’s only way out is Crossborder Exports.” We aimed to encourage our businesses to export our business with the words.

KSN Logistics Marketing Manager Volkan Doğru said it was a matter of extradition. The stores are returning 8.89% of the products, while 30% is returned to e-commerce, he said.

He listed the statistics of return reasons as follows:

20% damaged, 23% other products, 22% visually different products, 35% other reasons.

He pointed out that it was necessary to be prepared to ensure that the return process was not an easy process.

After Volkan Doğru, speaker E-Export Customs Advisor Arzu Özdemir gave information about customs clearance and ETGB processes.

 

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World E-Commerce Forum olarak  e-ihracatın ülkemizde yaygınlaşması, üreticilerimizin ve işletmelerimizin ihracata katılımları adına çalışmalarımıza devam ediyoruz. KSN Lojistik ile Yenibosna Gönen Hotel’de  düzenlediğimiz bu etkinliğimizde özellikle e-ihracatta gümrük ve taşımada yaşanan ve yaşanabilecek sorunların çözümü adına sektörün önde gelen isimlerinin sunumları  ve katılımcılarımızın soru-cevapları ile toplantımızı gerçekleştirdik.

KSN Lojistik Genel Müdürü Serhat Gostolüpçe ‘’Hedefinizi koyun denemekten asla vazgeçmeyin, başarısız olmaktan asla korkmayın.. Bizim, sizin, bu memleketin çıkışı ihracattadır, bunu sakın unutmayın’’ sözleriyle oldukça dikkat çekti.

KSN Lojistik Pazarlama Müdürü Volkan Doğru ise iade konusuna değindi. Mağazalarda ürünlerin %8.89’u iade ediliyorken global e-ticarette bu oran %30’a kadar çıkabiliyor, dedi.

İade sebeplerinin istatisliklerini ise şu şekilde sıraladı:

%20 hasarlı, %23 başka ürün, %22 görselden farklı ürün, %35 diğer sebepler.

Doğru, iade sürecinin kolay bir süreç olmadığını hazırlıklı olmak gerektiğini dile getirdi.

Volkan Doğru’dan sonra konuşmacı E-İhracat Gümrük Danışmanı Arzu Özdemir gümrükleme ve ETGB süreçleri hakkında bilgi verdi.


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July 13, 2018 Content Manager0

Retailers decide to “do” because they think they have sufficient capacity and resources within themselves. On the other hand, the hard-to-evaluate market decides to “buy” when they do not want to invest in their development. This usually gives good results, but if the decision is wrong 10% of the cases will have long term consequences of this situation.

Online retailers often think that they can enter a foreign market with a half-power. But what if the demand grows rapidly? Then you will need more staff. If the market gets worse again, these employees will become redundant again. Such uncertainties speak for a “buy” strategy. A service provider that can offer flexibility allows you to invest in expansion, but only to the extent that expected benefits are allowed. Scalability is an important issue for the internationalization of online stores.

As a result, a comprehensive analysis of the capacity of your own organization is required, so you can decide whether to enter foreign markets on its own or through a service provider. Although a service provider often appears to be costly, it is important to evaluate the cost of waiting for the company to respond flexibly to the market when demand increases. Whatever you decide, the first impressions are important. If you disappoint your new customers in a new market, it will be very difficult to regain their trust.


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July 13, 2018 Content Manager0

Nearly a quarter of Europeans have bought something online from outside the border for the past three months. According to researcher Forrester’s conclusion, the foreign market offers enough growth potential for online retailers and specialists who are reaching their own marketplace.

As consumers in larger European countries love to shop online at local stores, smaller European countries offer many opportunities for online retailers. This is one of the results of a study by Forrester and the ‘Plan ecommerce expansion’ announcement in the Dutch marketing blog Emerce.

 

Cross-border shoppers spend more

Cross-border shoppers (€ 228) spend more than consumers (337 €) only shopping at local web stores. According to the survey, consumers of countries with mostly small EU countries and a less developed e-commerce industry are shopping abroad. 30% of Swedes, 29% of Spaniards and 28% of Italians responded “yes” when asked “Did you order products from a web site outside your home country in the last three months?” In Germany this rate was only 16%.

Forrest is proposing a gradual internationalization plan when it plans international expansion. Local markets like Amazon, eBay, Rakuten or Bol.com are good places to get a pulse when entering another country. The next step will be to build the brand and work closely with local partners. According to Forrester, it is also important to create a common roadmap. Therefore, it becomes clear which parts of the operation are made by the online store and which parts are locally outsourced.