News & Blog


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July 20, 2018 Content Manager0

In Western Europe; Due to position of France, which is surrounded by Luxembourg, Belgium and the Marseilles in the north, the Atlantic Ocean and the Bay of Biscay in the West, Spain and the Mediterranean in the South, and Italy, Switzerland and Germany in the East, Turkey has become one of the most popular countries in the world. made possible. But Italia is separated from the channel like Spain, but it is also limited with the United Kingdom. Apart from the continental areas and parts of Europe, these areas and parts include islands such as Guadeloupe, Martnik, the South American region and French Guyana.

ECommerce events in France

We know that various eCommerce events are organized every year in France. You can also check out our handy eCommerce events calendar where you can find all of the major eCommerce events in Europe. Let’s not forget that you can only look at eCommerce events in France.

ECommerce customers in France

Consumers in France prefer to pay with Cart-Blue, a business card used as a credit card, which is one of the more common payment methods for online purchases. However, it is not wrong to say that the other payment methods I am going to say now are more to the country than Cart-Blue. These other payment methods, Visa and PayPal, make France a very strong country. If we explain this situation; There are over 8 billion PayPal accounts in France, which makes France the third European country in terms of the number of PayPal accounts. But the average French online consumer is also not willing to use alternative payment methods such as Allopass, CM-CIC Paiment, Hipay, Moneo, Paysafecard and bank tellers. For more tips, stakeholders can take a look at the Ecommerce Wiki.

Online payment methods in France according to Payvision.

According to a CA Com survey; 49% of French consumers (25-34 year-olds) show at least one product online online in 2013. In 2012, almost half of French internet users did online shopping but travel and tourism became very popular for internet users again. In this case, 59% of the users made online shopping trips or travel tickets. Other popular product categories in France are (digital) media and consumer electronics. It shows that there is not much change in 2015 from a survey conducted by Mediametrie. Namely; fashion products were purchased by 44% of French internet users in the last six months of the year. Traveling / tourism / 38%, culture 35%, beauty / health 28% and consumer electronics 28%.

E-commerce market in France

We have mentioned that France is one of the largest e-commerce countries in the world. If we were to make a reminder anyway; France is the sixth largest e-commerce market in the world. But in Europe, only the German and UK markets stand out. This western European country, France, has reached an online retail market reaching 65 billion euros by the end of 2015.

Great online stores in France

Expectations The most visited online store in the country is Amazon, while more than 120,000 active e-commerce sites are in France. I should not add that you get more than 15 million visitors per month. If we come to other big players in online trading; Cdiscount, eBay, Fnac and Pricemister also have serious users. In France, fashion products are in a largely popular category, and La Redoute and Suisses are among the biggest fashion players in eCommerce. In terms of the information provided by the Mediator / NetRatngs, it is worth noting that the top 5 eCommerce websites visited in France are Amazon, Cdiscount, Fnac, eBay and Voyage SNCF.


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July 20, 2018 Content Manager0

First, put yourself in the position of your target customers when starting the E-Export. For example, what would you do if you were to buy products from an Egyptian e-commerce site? Let’s put together the first questions that come to mind now.
Will they really deliver the product I bought? Or how many days will they deliver it?
If I have a problem with the product, will I be able to get Turkish customer service support? Or will I be able to reach somebody?
If I want to return the product, what are the procedures?
Do I really buy an e-commerce site in my own country that I will buy?
I don’t want to give my credit card. Do they pay at the door? Or what are other payment options?
Can I read product descriptions in my own language? Or do they adequately explain the products in my own language?
For sure many more questions come to mind. The consumers are very smart now. The Internet consumer knows very well what he wants especially and uses the internet very well.
So if you want to export e-exports you have to make very serious preparations at this point.
So why should you make e-export?

There are about 2 billion people in Facebook around the world. So to reach a target audience over 2 billion people means to address a much bigger market. And with Facebook’s advanced targeting tools, it’s really easy to reach the target audience.
Broker agent trade is running out every year. There is no place for broker agent that does not produce added value in the 21st century. Thanks to Google, Facebook and Criteo, it is possible to directly access the final consumers by extracting the wholesaler-importer companies from the exporting countries. Selling to whole World from manufacturing is a feverish vision!

Dollar sales are more profitable than Lira. As Turkey, We are globally more competitive in products and service groups that we are superior. You can supply the product or service at very reasonable prices and sell it more profitably.
Aliexpress.com products are very cheap, but the supply period is very long and the products are very unqualified.As Turkey, You can send products to Moscow like sending products to Sivas, Malatya due to its geographical location. Delivery times are very short when distances are short. It is very possible to sell a quality productwith very reasonable priceincluding logistic costs and Turkey is a qualified producer country. And “made in Turkey” is really very reputable in the world! Turning this in to advantage is in your hands, who are the talented entrepreneurs…

While retailing e-exports abroad,at the same time catching wholesaler customers in target countries may be possible.
I will not go through an unusual example. As we hear of something, a vigilant entrepreneur in Iran has started to publish the products of a large shopping website in Turkey without the permission of the site with the same design and format. The product was purchased from the site in Turkey. Nowadays they have decided to negotiate with Turkey’s biggest private shopping site. Think about; After buying the products at retail price and putting logistics, customs and freight costs on them, they can still profit by selling them in Iran. Now, they are negotiating with the shopping website in order to make it more professional.What an opportunity we have, we certainly have not really understood yet.
Once, the e-export business is a focus and a commitment. It is not an experiment tht you can easyly quit. If you are targeting a particular country, you must do many things at the same time, including providing customer service support in that country’s language. Keyword in E-exports is LOCALIZATION. Now let’s list how an e-commerce company that wants to do e-export should prepare for this business.
Local Language: The site should be prepared in local language from the beginning to the end. You should localize your site to the product specifications. I seem to hear how you can translate all the products. Stop, do not panic! Alibaba, like Aliexpress, you can also translate your products into any language using the Google translate API. Google charge a very small monthly fee for this. But it would be much better if you translate the site menu structure yourself.

Local Phone Number: The contact page must have a customer service number for the target country. Visitors who enter through the IPs of the target country should only see your local customer service number. You can customize your communication page by IP. If you tell me you can not do this, please write to me. I tell you how to do it. You can pick up the virtual number and know which country the call comes from on the IP phone, and you can answer it. How are you going to do this? Get a virtual number for the destination country from sites like www.didww.com, www.didlogic.com, www.didx.net, www.buydidnumber.com, www.didnumbers.com. Identify this number to your IP phone. That’s it!

Local Address: Use the local address. So the website visitors think the e-commerce site is located in that country. As mentioned in the second article, you can customize your contact page according to country IPs. There are now companies that offer virtual offices in every country. If you can not find it, write to me specifically, let’s find it together. You can lease one address online between $ 99 and $ 149 a month. You can even increase the monthly fee and even transform it into an area where your returns are collected. But this, of course, is true for e-commerce sites with very few occurrences.

Local Payment Methods: Activate all payment methods. With IyziCo you can get payment by credit card from all over the world. But not enough. You also need to activate other payment options. In Germany, for example, only 7% pay by credit card. Yes, you did not read it wrong. On the other hand; Did you know that Aramex gives you the opportunity to pay at the door on deliveries to the Middle East? With B2C Direct, you can make payments at the door in Russia and Ukraine sales. The key to localization is to activate all payment methods. Otherwise, your site become obsolete.

Local Marketplaces: Enter the marketplaces of the target country. Entegra Bilişim has already made ready-made connections and API integrations. Bamilo in Iran, Ozone and Lamoda in Russia, Ebay and Amazon in Germany are all ready. You just say that I will export e-commerce. Prepare local brochures of your e-commerce site and put them into the cargo of sales you have made in the marketplace. From these campaigns you can recruit customers with various promotions and campaigns to your own e-commerce site. Since you are selling profitable,you have enough maneuvering space to plan your campaign.
Local Customer Service: You must hire a customer service representative who speaks the language of your target country as like native. And you should keep all communication channels open; Whatsapp, Viber, Messeneger, live chat etc etc.
Local Digital Marketing: Google, Facebook and Criteo are dominating the world’s internet now and globally. And it facilitates online trading, removing borders. You can do all of your advertising campaigns for the destination country with this amazing trilogy. At first, your advertising costs will be very high, but do not be afraid ,there is a dazzling light at the end of the tunnel. Be steady and stand behind your decision. You will not regret. If you start to accumulate your VAT refunds and start to deduct your VAT refunds with the personnel insurance, then you will enjoy it ????
It is now very easy to set up a local e-commerce site. With Tsoft, you have all the technical equipment you need, from location based pricing, local language display and international logistics integration. As a software partner, Tsoft and Entegra Bilişim will exceed your needs. If you want to see this as an or another way … But really, here I am not talking beyond advertising, letting these companies give real value to their e-exports.

China as a giant e-export making such a breakthrough, we ourselves, so let’s stay and say : “company/person e-export-oriented. If he success we start. Let’s wait a little longer. ” you have a long wait.
E-export is very easy and very difficult to do business. If you hold it barely with your hand, it is a very difficult and troublesome job. If you completely going into this job then it is a very nice and very easy job. Of course if you say “we do not want to deal with all these details”, Koza Digital Agency is always with you, of course. As Koza Digital Agency, we open our customers especially to Russia and the Gulf markets. And the returns are incredibly satisfying.
Those who believe that we can reach the $ 500 billion export target by untested routes, not by the tried and tested ways.
Wish you plenty of coffee, sparkling enjoy.Read, make read…


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July 20, 2018 Content Manager0

eCommerce companies do not like abandoned baskets. Why are consumers leaving online shopping carts? As in the rest of the world, in the UK, the difficulties of payment are thought to be the most important factor in abandoning the shopping cart. Lack of payment methods is the reason consumers leave most of the baskets.

Klarna and Ovum are also shown in research on the current priorities of UK e-commerce sites. While more than half of these sellers (52 percent) think that the main reason for consumers to leave the shopping cart is the length of the payment process, the difficulties in paying, 40 percent think that certain payment methods are incomplete. And 39 percent predicts that lending or credit options are lacking.

Reasons to leave the basket

“It’s too complicated and expensive to offer consumer financing”

One could go out and add more payment and financing options and leave the basket and see how the number of those going out is falling. And most sellers agree: 98% say that consumers want new and easy ways to pay online, and 78% say they want to offer consumer financing at the point of sale. But at the same time, 85% of retailers think it is too complicated and expensive to offer consumer financing.

But eCommerce sites should work, because 53 percent of online shoppers are looking for new and easier online ways. 56% said they would do more online shopping if they had different payment methods. Participants also think that 65 percent of retail sales will be made online in 2019, and 12.8 percent of retail sales will be in the mobile environment.

‘Improving payment, the critical component of e-commerce’

“UK is one of the most dynamic and competitive markets for online and mobile shopping.” He adds Ovum’s General Analyst Gilles Ubaghs; “The intense levels of competition coupled with an increasing customer base driven by the Y generation are now causing me to do more testing on the form of payment”. “It’s getting harder for sellers to come online – delivering new ways to improve payments and finance purchases is undoubtedly a critical component of e-commerce landscape”.


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July 18, 2018 Content Manager0

The German consumer wants to pay when they shop online, after the products are handed over. Most e-commerce companies, although initially offering payment via e-wallet or credit card, have been adhered to paying bills. Credited sales further strengthened the leadership position as the most cost-effective payment method in the German e-commerce industry. After paying the bill, let’s say PayPal is very strong.

Take a look at this year’s EHI study “Online-Payment 2017” presented during the EHI Card Congress in Bonn. The study also shows that e-commerce sites in Germany offer more payment methods than last year. Ten major e-commerce sites have offered customers almost nine different payment methods.

Only 45 of the top 1,000 e-commerce sites offered Payday
The online payment method of many large banks in Germany Paydirekt’s popularity is relatively low so far. But let’s say that there are good news for Paydirekt. 34 percent of the e-commerce sites interviewed said they would be willing to add Paydrekt to their payment methods offer until the end of next year.


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July 18, 2018 Content Manager0

Portugal, which is regarded as a developed country and has developed economies and high living standards, is a Southern European country whose direct neighbor is Spain only. The economy grew faster than the EU in the 1990s, but then slowed down. And the Portuguese government began applying spending cuts and tax increases a few years ago to comply with the EU-IMF financial recovery package requirements (78 billion euros). In May 2011, Portugal is the third Eurozone country to be rescued from the debt crisis.

It is estimated that more than 10.8 million people live in Portugal. Approximately 7 million Portuguese population (68%) have internet access, compared to 42.4% of these people aged 25 to 54 and 2014.

ECommerce customers in Portugal

Portugal is a country with a lot of e-check payments, and Payshop is a payment method that allows online payments to consumers who visit a Payshop agency (petrol stations or supermarket) with a reference bill. We can say from MultiBanco that MBNet is another payment method that is frequently used. It allows online transactions with credit card without having to give any credit card information to e-commerce site. A study in 2017 shows that the Portuguese want to pay by credit card and the above-mentioned MB NET service.

One of the ten Portuguese people aged 16-74, made online shopping in the three months ahead of the survey by Statistics Portugal in 2011. According to the eTicaret Foundation, we should not say that 3.1 million people in Portugal are shopping online in 2016.

 

E-commerce market in Portugal

Ecommerce solution According to data from Ecos Global, the e-commerce market in Portugal was € 951 million in 2011. Although eco-business in Portugal did not go so well, the eCommerce sector increased its sales by 64 percent during the first quarter of 2013.

According to Ecommerce Europe data, eCommerce rose to 13.3% in 2014 and reached 2.9 billion. Research conducted in 2016 shows that e-commerce in Portugal is 4.2 billion euros in 2016. Quarterly Barometer According to ACEPI / Netsonda’s data, one in ten Portuguese sites reported that the number of customers increased by 100%. More information about Ecommerce Market in Portugal can be found at EcommerceWiki.

Great online stores in Portugal

When ordered by each visitor monthly, Zalando, the largest B2C e-commerce site in Portugal, is followed by Amazon, Euronics, IBS and BonPrix. Other popular e-commerce sites in Portugal are Yoox and Portuguese online stores Salsa and Parfois.


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July 18, 2018 Content Manager0

About 14 percent of all online shoppers in Europe are buying fresh food and beverages online. And more than half of European e-shoppers shopped in cross-border websites. This data is shown in the latest E-shopper Barometer report from the DPD Group.

The report highlights trends such as online buying experience, cross-border e-commerce, mobile commerce and delivery and payment preferences. Kantar TNS has surveyed about 25.000 participants in 21 countries. This survey shows that the number of European cross-border shoppers is rapidly increasing.

Cross-border e-commerce has a huge growth potential in Europe!

We mentioned that more than half of European e-shoppers are shopping from foreign websites last year. European e-shoppers have made two of ten purchases from a cross-border website. Cross-border e-shopping is clearly visible in Europe, with a huge potential for growth, as one-third of online shoppers say they are interested in buying from abroad in the near future.

The study also shows that online shoppers in Europe buy various devices from the internet. Consumers are increasingly using smartphones for online purchasing. Nevertheless, laptop computers and desktop computers continue to be the main devices used for online purchasing. Consumers shopping online in Europe do not buy from just one device, and 43 percent think it should be a mobile-friendly website.

Smartphones are spreading by 39 percent of online shoppers in Europe with an average increase of 5 percentage points over the past year. Especially in Romania (65%) and in Croatia (56%) smart phones are becoming more and more popular for online shopping.

Online Fresh food and drink

Since January this year, 14 percent of consumers have exchanged fresh food and beverages from the internet. One percent of most online buyers are regular buyers because they buy this product at least once a month. An important market, especially in the UK: 27% of online shoppers order fresh food and beverages. 18 per cent of online shoppers in Spain exhibited the same behavior.


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July 18, 2018 Content Manager0

Cross-border e-commerce is very popular in Europe. A survey conducted in 2014, more than one quarter of online shoppers in the EU’s online shopping in another EU country revealed that they were doing. But there are more ways to be taken. Customers are afraid of cross-border shopping. You ask why? Because the product will reach the hands of, or are worried that they will need more effort to send back if they do not like the product. The European Commission is trying to make cross-border e-commerce easier for both consumers and sellers.

Geographical obstruction in Europe

In March 2016, the European Commission issued a report on geo-blocking practices in e-commerce. This issue is of course very important for cross-border retailing. Commission, ” e-commerce sites abroad entering the online shopping is usually closing IP. Blocking payment is the most important problem, denying access and blocking access to the website.

Ratio of cross-border visits

The European Commission, retailers, users of the website in each member state in 2014, has been asked to provide information about the number of visits made. The average rate of visits from other EU countries to domestic visits is around 20 percent.

When we examine the share at the Member State level, the rate of cross-border visits varies greatly. According to the Commission, the reason for this is the fact that the number of visits is partially influenced by the size of the population. “Thus, even in the traditionally larger e-commerce markets such as Germany and the UK, compared to the national rate of visits, the proportion of visits from abroad is relatively less. The rate of cross-border visits in Scandinavian countries, as well as in Spain and Portugal, is considerable. ”

Percentage of cross-border purchases

The above graph shows only visits, but when looking at actual purchases, 12 percent of sales are made to users in 26 and more EU countries, while 55 percent of respondents report that all users are in one country. Cross-border purchases are on average 20 percent.

Learn more about cross-border e-commerce in Europe

If you want to know more about cross-border e-commerce in Europe, you can check cross-border e-commerce categories listing all the articles we have written about this topic.


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July 18, 2018 Content Manager0

The information collected by the Marketplace Pulse also confirms this result. According to the Marketplace Pulse analysis, in 2017 more than 1 billion new vendors joined the Amazon Market. At Amazon.com, while markets in America and India are half of new sellers, Europe is also quite high.

All of Amazon’s European markets are growing at near speed, because most of the sellers in Europe are selling in more than one market place. There are more than 5 million prizes already in the Amazon markets around the world, but how many of them will continue to be active sales. Marketplace Pulse founder Joe Kaziukėnas says that even a single product listing for most of the sellers may not be possible.

Seller comment was made on 31% of new sellers
The survey results show that only 31% of the 1 million new sellers participating in Amazon are evaluated. And about six vendors have received comments in the last thirty days. Kaziukėnas says many sellers are a bit active at first and then disappear from the center. Although interpretations are not a direct indicator of sales, according to Kaziukėnas, these statistics are also indicative, because this information shows; there are few sellers who are active for months and do not sell and receive almost no feedback.

Amazon in Sweden and Switzerland
Speaking of the situation of Amazon in Europe, it should be said that Amazon is strong rumors that it will enter the market in Sweden, and it is certain that Amazon will also enter the market in Switzerland in the near future.


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July 17, 2018 Content Manager0

Alternative Payments, which offers Widget for Forefront Shopping, has developed a payment Widget that will help online sellers and customers resolve their cross-border restrictions. The solution automatically locates the customer and identifies the appropriate language, currency and payment options to be applied to this customer.

The Payment widget offers a personalized payment option for online commerce sites with worldwide payment transactions. According to Alternative Payments, “Thanks to the Widget, buyers can shop easily without being affected by currency differences and language restrictions. This brings the solution to the foreground among others “. The Payment Widget supports more than 40 languages, more than 160 currencies, and has a wide range of local payment options.

A contract is required for the Payment Widget

Alternative Payments underlined that e-commerce sites can handle multiple payments through a single contract and portal. The payment widget becomes ready to use by adding a few codes to the e-commerce site and can be customized to the online store’s brand.


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July 17, 2018 Content Manager0

Britain, the largest and most populous of the four countries that make up the United Kingdom, is located in the west of Europe, covering the vast majority of the Great Britain. As a permanent member of the United Nations Security Council and one of the founding members of NATO, we can not go on without saying that Britain is an influential, economically powerful country. An active member of the European Union, however, chose to stay outside the Economic and Monetary Union, and thus protected its own currency. He said yes to Brexit in 2016. It would not be wrong to assume that the UK will withdraw from the European Union.

UK eCommerce Clients

Credit cards in the UK are the most popular payment method for online shopping. Nearly 40% of all online transactions in the UK are paid by credit card and more than 3 debit cards in 10 online transactions. Another popular online payment method in the UK, PayPal represents 96% of all online payments, along with credit cards and debit cards. For more tips on eCommerce in the UK, let’s take a look at the EcommerceWiki.

Online payment methods in England according to Payvision.
Travel and household goods, along with fashion items, are among the most popular product categories in the UK. Other popular product categories include movies, music, books and magazines.

According to a Daily Mail article, 82% of UK internet users regularly shop online and this is the highest level of the 28 EU member countries. Presumably, 70% of UK consumers now own a smart phone. In the last quarter of 2013, we have also mentioned that one of the three online sales in the UK is done with mobile devices.

ECommerce Market in UK

According to the Retail Research Center, online sales in the UK accounted for 10.7% of total retail sales in 2014. This amounted to € 110.5 billion in 2013, according to IMRG / Capgemini. According to the new eTicaret Foundation, eTicaret in Britain in 2015 shows that 157 billion euros.

Great Online Stores in England

Amazon (16 percent market share), followed by Tesco (9 percent) and eBay (8 percent), are among the biggest players in Britain’s online retail market. Let’s also say that other major online retailers are Asos, Argos, Play.com, Next and John Lewis.