Digital marketing is a marketing type more advantageous than traditional methods where you can promote your products and services in the electronic space. Increasing bandwidth and mobile device use with developed technology has significantly influenced our lifestyle. One of the influenced factors is shopping habits. Well, what is digital marketing, how do you do digital marketing and what are the most common digital marketing tactics? What is the importance of SEO in digital marketing?
What Is Digital Marketing?
Fundamentally, digital marketing is the marketing process of organisations or firms on digital platforms. Generally, digital marketing is used on websites, blogs, e-books and social media channels. The greatest advantage of digital marketing is that it is more advantageous, simultaneous and measurable than traditional marketing. For example, when you advertise on a magazine or newspaper, you cannot measure how many people viewed the ad but you can analyse the performance of a digital marketing practice!
What Are Digital Marketing Tactics?
- Search Engine Optimisation (SEO)
Optimising your website to rank higher on the search engine result pages is known as Search Engine Optimisation or SEO. This way, the organic traffic of your website will increase. For example, you can optimise your website by using the right keywords on your website headings! SEO plays an important role in digital marketing processes.
- Content Marketing
Creating and promoting content to create brand awareness, attract more traffic and create leads is called content marketing. It is important not to copy your content from other websites. When your content is unique, your chances to rank higher on top of the search engines will be higher.
- Inbound Marketing
Inbound marketing is a digital marketing type that first attracts the customers with content and draws them to the website with a call to action. It is a process involving creating leads and making them addicted to your brand with campaigns by sending e-mails or CRM integrations.
- Social media marketing
Social media seems like a good method for brands to reach their target audience. An effective social media marketing strategy involves tools such as Facebook, Twitter, LinkedIn, Google, Pinterest and Instagram. These tools have a different audience and potential. Therefore, you need to know which platform you need to focus on.
- Mail marketing
Mail marketing can be summarised as “sending e-mails to promote campaigns, information, promotion, discount and events to customers as a digital marketing method”. The high success rate in e-mail marketing makes the tendency to this field mandatory.
- Mobile devices
Adapting e-commerce websites to mobile platforms such as smartphones and tablets is an important thing for businesses. At the same time, if a website is not working properly on mobile, the website will rank lower on the search results.
- Customer Targeting
One of the most effective ways to be remembered by leads is to monitor the customers with “cookies” and “customer targeting” by showing the relevant products on websites. This is one of the commonly used digital marketing methods.
Importance of SEO in Digital Marketing
SEO or search engine optimisation is one of the most important stages of digital marketing. Search engine optimisation basically means “optimising a website to rank higher on search results of search engines such as Google or others”. SEO is related to organic and non-paid search results. The way to attract more traffic is to rank higher on search results because users mainly focus on the top 3 or 4 websites when they search for something. Therefore, SEO is an extremely important topic for e-commerce websites and digital marketing.
SEO is a term that involves the things you need to do to rank higher in search engine results. SEO is a dynamic process. One SEO method that works at that time might not work in the future because people’s habits and terms change.
SEO is extremely important for e-commerce and cross-border e-commerce websites. If e-commerce websites do not rank high on the search engine, the website will have no meaning. Ranking high in the organic search is important for e-commerce websites to grow and attract traffic. A website that ranks high on the search engines has good SEO optimisation.
SEO is the only way to attract organic traffic to e-commerce websites. For e-commerce firms with a limited budget, free organic traffic has more advantages than paid traffic.
Paid ads can take you to a certain position. Over the long run, paid ads must be blended with organic ads.
SEO takes longer than paid traffic. But it will offer an orderly and stable system over the long run.
Two factors affect SEO which is on-site and off-site factors. On-site factors include software quality, website speed and unique content on the website. As your website is fast and has unique content, you will rank higher on the search page.
Off-site factors that affect SEO are the links from other websites and clicks from social media. The more clicks from other websites, the higher you will rank.
SEO and Keyword
Another important topic in SEO is the keyword. If you have the most popular words used on search engines in a text on your website, this will be correct for SEO optimisation. You need to analyse the words used by leads in searching to attract organic traffic. When your content is unique and visitors spend a long time on your website, your ranking will be higher. According to Google, your website has high performance.
Effects of SEO on Searching
When we do “smartwatch” search on Google as shown by the image above, first two online marketplaces that organically list the word are viewed. Hepsiburada website ranks higher than Trendyol website which shows that Google believes Hepsiburada has better optimisation than Trendyol. The website description, website performance and uniqueness are blended by Google. According to this blending, Google decided that Hepsiburada is more optimised.
Beneficial Links for SEO
You can find some beneficial links below to use in SEO campaigns.
- Google Keyword Planner: From this platform, you can access to keyword data on Google.
- Keyword.io: This is another keyword analysis tool.
- Google Mobile Compatibility Tool: You can learn whether your website is mobile compatible.
- DeepCrawl: This tool will do an SEO analysis of your website. You will get a report about technical mistakes or on-site problems.
- SimilarWeb: This tool will do competitor analysis. You can learn which social media platforms are used to visit the website and how much organic search the website has.
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