In the WBS Cross-Border E-Commerce Webinars series, this week we will discuss the importance and place of Search Engine Optimization (SEO) in cross-border e-commerce! Our guest will be SEO expert Yusuf Özbay!

WBS Cross-Border E-Commerce Webinars 38

The Importance of SEO in E-Export
02/04/2020

In WORLDEF BUSINESS SCHOOL (WBS) Cross-Border E-Commerce Webinar series, we will talk importance of Search Engine Optimisation (SEO) in cross-border e-commerce this week. Our guest will be Yusuf Özbay who worked in important positions in SEO for long years!

Who is Yusuf Özbay?

Yusuf Özbay graduated from İstanbul University Computer and Teaching Technologies Teaching department in 2014. In 2013, he started his professional career as SEO manager in Yörünge Tur. In 2014, he undertook SEO manager role in Destex Digital. He worked as SEO department director in the same firm for 1 year. Between 2015-2017, he worked as SEO&SEM manager in Portal Group. He realised various important projects in this firm. Until 2019, he worked as SEO department director in ETS Tur. Yusuf Özbay is still working as SEO assistant manager in Peakment Ajans operating in digital marketing sector. Özbay will share his experiences and knowledge in this process.

Topics for cross-border e-commerce webinars week

  • What is SEO?
  • Importance of SEO in cross-border e-commerce
  • How do search engines work?
  • Why are keywords important for SEO?
  • What is internal optimization?
  • How can I measure SEO performance?
  • How can I develop my business with SEO?

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