When it comes to ecommerce and especially cross-border eCommerce, market places with sales potential for a profitable and sustainable business model are vital. The marketplace, which has always had an important place for traditional trade, can cause instability for the cross-border eCommerce sellers who as it is expanded to a greater area and even to the whole world.
Are there any overseas markets that should be particularly preferred for a profitable cross-border eCommerce process? Does the range of products in demand vary by country? Are there high price differences for the same product among the countries for various reasons? For answers to all these questions and more, you can read the content.
Next-door Neighbors of Turkey in Cross-border eCommerce: European Countries
Even though platforms change in trade and commerce, some rules do not change and operate in the same way. For example; for a profitable business model, you cannot ignore the distance, purchasing power and demand ratios of products in the field of cross-border eCommerce. Therefore, even if the aim is to sell products to the foreign market and thus to a more remote location, the proximity of the distances, the high purchasing power and the interest of the types of products you sell, determine your future in this business. When all these data come together, European countries have the most sensible market that is both close distanced and has high purchasing power and interested in different product types. However, in geography consisting of 64 different countries, you should estimate well which countries you should focus on for cross-border eCommerce and take your steps consciously to avoid damaging. Therefore, you can easily and clearly decide on European marketplaces by checking the tips you gave learnt step-by-step tips.
Textile and Technology are the Most Demanded Product Groups
Among the European countries where there is a very high amount of spending per household is about 2000 Euros, the top 3 countries that make the highest spending are; England, Germany, and France. Clothing and electronics are the most popular product groups of these 3 countries in online shopping. Turkey made the most online spending in the clothing sector, it is a supplier of world-famous brands in Europe.
From this perspective, our country has a very high potential in bringing together cross-border eCommerce and textile and it is among the lucky countries especially in the field of clothing. If you want to do cross-border eCommerce but don’t know where and how to start, you can get a good start with European countries and the textile field. You can find textile products produced in our country are not only in England, Germany, and France; especially in Eastern European and Eurasian countries. In addition to textiles, Europeans also make high expenditures in the field of technology, especially for electronic products. Europeans prefer to spend on products such as mobile phones, computers, tablets, televisions, especially during the discount periods and they frequently replace such products with new ones. Turkey is not as successful as Asia and Far East countries in the production of electronic products but our country is successful in the production of white goods and small home appliances and gets the attention of Europe. If you want to develop a crossborder eCommerce model of technological products, you should not ignore this detail.
You Can Increase Your Sales In Europe Thanks to Special Days
Another advantage of doing cross-border eCommerce is that you can achieve a sales dynamism that continues throughout the whole year periodically with discounts and campaigns for special days abroad. Valentine’s Day, Mother’s Day, Father’s Day, Black Friday, Thanksgiving, Christmas and Easter are among the most important days in Europe where you can significantly increase the sales of your products.