Over the years some big developments in the Cross border eCommerce had revolutionary impacts. Some, on the other hand, slowly vanished without contributing greatly to the eCommerce process or being accepted by the masses. These important steps, some of which are software-driven developments and some of which are trending developments, lay the foundation of today’s Cross border eCommerce methods.
Customer Comments and Feedbacks
Analyzing customer comments is one of the most significant steps to improve the Cross border eCommerce process. In today’s world, customers read previous customer comments and feedbacks before purchasing a product or service. This helps eCommerce companies to make improvements accordingly and follow a more transparent policy in their business.
The improvement of Cross border eCommerce and eCommerce lie behind the development of website design suitably for the customers. Desktop and mobile versions used to be designed separately, and the users used to be directed to related versions after the device was detected. However, responsive designs that have been utilized today carry the user experiences to the highest level and offer them easy use throughout the website. Responsive designs also lessen the burden of UX and graphic designers.
Especially in recent years, the mobile version surpasses the desktop version to a great extent. Therefore, designers pay more attention to the mobile version while they are designing a website, because paying more attention to mobile versions instead of the desktop versions for the sake of keeping up with the improvements draws a more innovative, modern and up-to-date picture of your business in a world where users mostly choose the mobile version. With the increase of the mobile use, a number of Cross border eCommerce websites even developed mobile apps in order to be able to reach the highest level in their user experiences.
Even though credit cards still keep their positions in the international market, PayPal’s immense impacts can not be unseen. PayPal is a more practical and secure method both for consumers and company owners. PayPal is dominating the markets, especially the ones where the customers who abstain from giving their credit card details are predominant.
User Experience (UX)
When Cross border eCommerce is considered as an industry, its most significant element is undoubtedly the user. For this reason, it is of extreme importance to make every improvement with the aim of increasing the user experience. Improvements regarding the increase of the user experience are quite different from doing your business successfully. This naturally brings about the need for more employees and professionals who will focus on this particular matter while working. These professionals, therefore, put more effort into efficient, convenient and easy websites for customers, rather than websites that are only appealing to their eyes.
At this point, the process of UX design and graphical design processes play an increasingly vital role. That is to say, professionals focus more on the front end and the interface rather than the back end. Moreover, they create settings where user opinions are received step by step and necessary improvements are made according to these feedbacks in order for these processes proceed perfectly.
Social media’s rapid growth directly affects Cross border eCommerce. As it has an great impact both on the world and the society, the same goes for eCommerce. Not only for the sole purpose of marketing but also for finding new customers and contacting with new and existing customers, social media creates a immense workspace. As a result, both customers have a space to share their thoughts freely with others and companies are able to obtain accurate information from first-person experiences.