In today’s world, now that the importance of digitalization has increased, the world has become smaller and more accessible ever than before. This convergence is apparent not only in the cultural sense but also in consumer habits. Especially with the widespread use of the internet in the world, sellers do not stay local, and they also aim to create products suitable for consumers at the other end of the world.
So much, so that e-commerce companies that do not fully introduce themselves in the digital world today are having problems in achieving successful results. Digital marketing has become essential in a strong competitive environment. This is the main reason for e-commerce companies, who would like to appeal to more customers and do their promotional activities as they wish, to focus more on cross-border e-commerce digital marketing issues than ever before.
The Way to Succeed in Cross-Border E-Commerce
One of the most effective ways of achieving successful results in e-commerce is building trust in the customer base to be addressed in this field; because customers don’t want to shop via e-commerce sites that they do not recognize. The websites where you can buy are not the only media through which the companies introduce themselves, their social media accounts and the way they present themselves is as crucial. Brands that do not have strong communication with their target audience and do not give the necessary responses related to possible negativities in social media fail; they start to become distrustful in the eyes of the customers.
Nowadays, trade companies in different sectors prefer to be placed and operate mostly in online and reliable market places in the digital world. However, it is not enough for them to be successful in these platforms. In addition, the active use of social media in digital marketing activities for cross-border e-commerce is exceptionally critical. For many people, social media is not only used to interact with people from anywhere. In fact, media is a new and big world for many businesses that want to connect with their customers today. However, businesses that would like to operate in this world actively should turn their focus on many key points.
Existing Social Media Channels Should Be Adopted
Most people now prefer to use social media channels to conduct product reviews and make purchases. Businesses that present their products to users through different channels and promote themselves are doing their advertising and promotion processes very effectively not only through online shopping sites but also through social media channels. In fact, social media is a blessing for brands that are expanding their volume every year and aim to reach new strategies in order to access their target audiences in different markets around the world successfully. One of the first right marketing tactics for cross-border e-commerce is that the company should create its own social media accounts and manage these accounts in a strategic way.
Today, when we run through social media platforms, we observe that we can find many alternatives. Millions of users of social media platforms such as Twitter, Facebook, and Pinterest, especially Instagram, are among the target audience for e-commerce companies. Therefore, creating an account within the social media channels is the first step to be taken at this stage. Following the creation of the account, it is time to use these accounts correctly. Customers should be able to easily access the necessary information about the products of the brand through these pages. Daily publications, crisis management, marketing follow-up bring much more positive customer feedback.
- Security is one of the biggest problems that people in the target group face in the digital world. Therefore, the target audience prefers first market places and brands with high-security and regularly updated social media channels. Social media accounts that do not have a high level of security and do not contain the necessary information are in low ranks in the preference lists of the target audience.
- In order to create shopping-oriented social media channels, the first step is to focus on the division of products into specific items. It is imperative that the existing products be provided not only with their names but also with all the necessary information about the products.
- At the same time, preparations should be made in order to answer all the issues that the target audience may wonder about before shopping.
- Each of the social media channels has different tools that they can use to stand out. Businesses operating in the field of e-commerce should also carry out the studies that will bring them to the forefront with people experienced in this field. In order to come to the forefront in keyword searches that will be done within online shopping sites, it is a good move to carry out SEO works.
- In the case, making sharings on social media accounts, getting a high amount of interactions with frequently used and requested tags will attract users’ attention and feedback that will be highly positive.
During e-commerce operations within the current market, current developments should be followed regularly. Because when the platforms used are updated continuously, the importance of social media in e-commerce comes to the fore. For example, when an event that concerns the whole world occurs, the transformation of the current situation into real-time marketing increases the impact on the target audience. One of the details that will be taken into consideration when doing cross-border e-commerce through social media channels is to give priority to the market’s culture and beliefs. Especially in regions such as the Far East and the Middle East, which are very conservative concerning their social values and beliefs, while doing marketing and product promotion on social media, you should pay attention that issues that may contradict existing values should not take place on your social media accounts.
Also, during cross-border e-commerce digital marketing and promotional activities, preparing tips on products related to the special day in the region where you operate will provide the demands and increase the curiosity of the target audience.
Give importance to visual content
In social media marketing related to cross-border e-commerce, sometimes there may be difficulties in preparing the material. The results that may arise because of these complications may not be at the desired levels. To enable the users who do not speak English having full information about the brand and the products, you can prepare articles with a high number of images.
The quality of images is one of the critical issues to be dealt with during the preparation of images in social media. Companies that want to solve the need for visual content within the company must work with professional teams. When the details such as light, concept, and equipment are features in the visuals, the obtained results will meet clearly your and the customers’ expectations. In addition, if you want to use images other than the products’ pictures, you can make use of the stock photographs. On the other hand, it is important that the companies share visuals that would thoroughly present their products and services and use original photographs to this end. In addition, during the tagging of the photos, the same as in the articles, the right labeling of photos place the brand in higher ranks in the searches made by the target audience.