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Cross-Border E-Commerce from A to Z

Orxan Isayev - Ömer Nart

49,90 TL

About This Book

Cross-border e-commerce is a field with the potential to offer an exit point to economically challenging days of our country in addition to benefits in the commercial field. Currently, cross-border e-commerce is mandatory rather than a choice for our SMEs. As it is well-known, accelerated digitalisation and easier global communication have increased the importance of cross-border e-commerce. Statista data provides us with important insights. As of 2018, while the share of cross-border e-commerce in total retail commerce in the US and EU countries were 11%, this is only around 3.5% in our country. Based on this data, we can clearly say that cross-border e-commerce has great potential in terms of the path to be followed.

Certain legal regulations such as ETGB has opened the way for cross-border e-commerce. Just like we send products to İzmir or Van with traditional e-commerce, we can easily send the same products to Germany, Russia or the Gulf countries. However, it is important to consider some topics when entering international markets. Each region has different customs regulations, payment and logistic infrastructure and different consumer behaviours.

In this book, you will learn the details of cross-border e-commerce and things to consider in cross-border e-commerce. You will learn various topics including payment systems, overseas incorporation, logistic customs and returns, government incentives and brand patent registrations!

We wish this Cross-Border E-Commerce from A to Z that started with the mission to create cross-border e-commerce mobilization in Turkey aids individuals in public institutions such as Ministry of Industry and Technology, Ministry of Commerce, Chambers of Commerce and Industry as well as private institutions and researchers in this field.

Quality: 1. High Grade
Page Number:  180
Size:  21×15
First Edition: April 2019
Print: 1. Edition

Content

What Is Cross-Border E-Commerce?

  • 3E Model of E-Commerce
  • World E-Commerce Forum and 3E Model
  • Cross-Border E-Commerce Methods
  • Cross-Border E-Commerce and Alibaba.com
  • Stand-Off of Alibaba.com In Terms of Cross-Border E-Commerce in Turkey

Main Markets in Cross-Border E-Commerce

  • Demographic Information
  • E-Commerce Infrastructure
  • Consumer Audience
  • Social Media Use
  • Payment Infrastructure
  • Marketplaces

Cross-Border E-Commerce Brand Registration

  • Importance of Brand Registration in Cross-Border E-Commerce
  • Things to Consider in Brand Name Selection
  • How Can You Make International Brand Registration?

Creating E-Commerce Infrastructure for Cross-Border E-Commerce

  • What Should You Consider When Building a Cross-Border E-Commerce Website?
  • How Can You Ship Abroad?
  • What Should the Language Structure of Cross-Border E-Commerce Website Be?
  • Importance of HS-CODE (GTIP) Field
  • Using Global Payment Systems
  • Currency Management and Country-Based Pricing

Cross-Border E-Commerce Government Promotions

  • Government Supports in Cross-Border E-Commerce
  • Brand Registration Support
  • Market Entrance and Travel Support
  • Fair Participation Support
  • International Promotion Support
  • Unit Opening Support
  • Reporting and Consultancy Support

Overseas Incorporation

  • Incorporation Process in the US
  • Incorporation Process in the EU
  • Incorporation Process in the Gulf Countries

Cross-Border Digital Marketing

  • Cross-Border Digital Marketing
  • Data Collection and Analysis
  • Localization
  • Search Engine Optimization
  • Effective Social Media Use in Cross-Border E-Commerce
  • Influencer Marketing in Cross-Border Marketing
  • What Is GDPR and Things to Consider

Payment Methods in Cross-Border E-Commerce

  • Importance of Payment Methods in Cross-Border E-Commerce
  • Region-Based Payment Methods
  • Fraud and Other Security Risks to Be Considered
  • Return Process in Cross-Border E-Commerce
  • Easy Payment Integration

Logistic and Returning Processes in Cross-Border E-Commerce

  • Logistic Processes in Cross-Border E-Commerce
  • Logistic Processes for Countries
  • Logistic Return Process in Cross-Border E-Commerce (Reverse Shipment)
  • Return Reasons in Cross-Border E-Commerce and Solution Recommendations
  • Things to Consider in Cross-Border E-Commerce Logistic Process

Region-Based Marketplace Sales

  • Amazon
  • Etsy
  • Asos
  • Allegro
  • Zalando
  • La Redoute
  • Jooom.com
  • Yandex.Market
  • Wildberries
  • Lamoda
  • Rozetka

Cross-Border E-Commerce from A to Z book is 49.90TL including VAT and delivered with free shipping.

What Did They Say About Cross-Border E-Commerce from A to Z Book?

Süleyman Orakçıoğlu <small class="font-weight-normal">Orka Group Board<br> Chairman</small>
Süleyman Orakçıoğlu Orka Group Board
Chairman
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I would like to thank WORLDEF for guiding the sector with their cross-border e-commerce efforts. We need to combine e-commerce and cross-border e-commerce with the start-up spirit. I believe we will reshape our future with cross-border e-commerce if we use this energy correctly.
Ramazan Altınay <small class="font-weight-normal">N11.com International Business Development Director</small>
Ramazan Altınay N11.com International Business Development Director
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E-commerce is highly popular in Turkey and grows approximately 30% every year. Cross-border e-commerce was missing in e-commerce and someone must take a step towards this area. I congratulate WORLDEF for this hard job.
İsmail Gülle <small class="font-weight-normal"> President of Turkish Exporters Assembly<br></small>
İsmail Gülle President of Turkish Exporters Assembly
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I congratulate WORLDEF for their work. As Turkish Exporters Assembly, we believe cross-border e-commerce is extremely important for the rise of our economy.
Mehmet Metin Okur <small class="font-weight-normal">Sefamerve CEO</small>
Mehmet Metin Okur Sefamerve CEO
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In the next 5 years, Turkey will develop with cross-border e-commerce and WORLDEF took the first step. WORLDEF teaches this challenging road that we hit the wall for 5 years in just 2 days. They are amazingly leading the ecosystem. Congratulations!

FAQs About Cross-Border E-Commerce from A to Z

  • Yes, the book can be a signed copy if you want.
  • No, there is a return option for the book.
  • No, your book is delivered to your address with free shipment.
  • Our contracted cargo firm will inform you via SMS about your book delivery. If your book is still not delivered, you can contact us by using phone numbers on the “Contact Us ” page.
  • Your book will be delivered to your address in 3 business days after it is delivered to the cargo company.
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