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How Should the Operational Dimension of the Cross-Border E-Commerce Process be Managed?

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Managing the operational dimension of the e-export process is possible with an e-commerce infrastructure suitable for cross-border e-commerce.

The progress in communication and transport has contributed to significant improvements in the trade as well as in all other areas. In this way, it is quite natural for companies to trade and to send products abroad because it became quite easy for companies to communicate with every corner of the world and market their products online. Like in many other businesses, trade has been brought to the electronic environment, and this led to the rapid electronification of operations such as exports and imports. Global trade with cross-border e-commerce instruments has become one of the most popular businesses in recent times. Even if it seems easy, the sustainability of cross-border e-commerce is possible with an infrastructure, established on solid foundations, that is suitable for cross-border e-commerce. The points to be considered in e-commerce are set out in the headings below.

Finding Target Market and Initial Investment Cost

For businesses or manufacturers, the next goal after local markets is to expand to global markets. Companies that believe they deserve a place in the world markets would want to send products across borders and have a corner in the global market. At this stage, one of the primary issues would be finding the right market. It is important to deliver the right product to the end-user through the right systems or the right partnerships and in the most cost-effective way. After the correct determination of the target, the grounds for such operations should be prepared. This preparatory phase is a stage that requires a certain amount of initial investment cost. While the technical infrastructure of the system is established and preparation works for the websites are carried out, you should carry out operations for the provision of an office, office supplies and equipment, and personnel. You should envisage a specific amount of expenditure to meet these needs. For these needs, a certain amount of spending may need to be taken into consideration. Expenses spent on the legal transactions concerning the legal side of the cross-border e-commerce may be included in a degree in the initial investment costs. Initially, fees likely to be spent for the brand and product promotion, or in some cases cross-border travel fees may be considered as crucial items in expenditures for those who will be involved with cross-border e-commerce systems for the first time.

Infrastructure for Cross-Border E-Commerce Websites

Cross-border e-commerce websites are the faces of the companies opening to the world; therefore, they need to be prepared with the utmost care, on a reliable infrastructure. If the website gives service through well-known and dependable companies that provide domain services, this will prevent potential interruptions and speed problems. It should be kept in mind that the slow opening of websites is one of the reasons why customers leave the site early. The cross-border e-commerce website, which is one of the most critical elements for cross-border e-commerce, should be designed correctly and be up-to-date to meet the ultimate needs of the current conditions. The website should have a design that is easy to use, where customers can easily access products and other details and can wander in the website without getting bored. Color selection is also important. Websites designed with obtrusive colors can cause users to leave the site early. The users should easily find the cross-border e-commerce website; in this regard, SEO (Search Engine Optimization) works require careful consideration. This is essential for customers who will find your site with organic search. Since cross-border e-commerce websites are also visited through devices such as mobile phones and tablets in addition to computers, these websites should be convenient for mobile use. Therefore, cross-border e-commerce websites must work on mobile devices without any problem. Reporting and revision processes stand out as important steps in the provision of up-to-date cross-border e-commerce websites, satisfying customers’ needs. Information about which products the customers were interested in, how much time was spent on which page, and which part of the page is more relevant to the customers should be rigorously reported. Appropriate systemic changes should be made for the page with the evaluations that will occur as a result of the analysis of these reports, and necessary arrangements about the products should be made.

Language and Regional Features

Since cross-border e-commerce websites will be in use on a global basis, they should be developed by using internationally accepted languages , or they should be positioned to serve the language of the region in which they will be used. Although broadcasting on a regional basis and in local languages may seem attractive at first, it may be troublesome to make updates on such websites. Therefore, it would be beneficial if this decision is accurately made at the beginning and consider the problems that can arise in the future. Also, suitable broadcast languages should be preferred. If the products are produced differently for different regions of the world, it would be good to highlight them on a regional basis. It is important to prepare marketing and product promotion activities by taking into consideration the cultural structures of different geographies and keeping the value judgments of societies at the forefront in terms of getting the right feedback.

Cross-Border E-Commerce Website Theme

The chances of being permanent, catchy, and being visited by customers for cross-border e-commerce websites may be higher if it has a specific theme and concept, and its interface is designed professionally. The selection of product information and visuals in the site will be useful in the decision-making process of the customers. Small and incomprehensible visuals and inadequate product descriptions may push the customers to leave the website earlier than usual. It should be noted that if the time until the customer leaves the site is short, that website will appear in lower tiers during organic searches. Companies need to carry out studies to make their brands and products more recognizable both on a regional basis and internationally. This may cause the relationship between the product and the brand more visible. Of course, product sales of a well-known brand will be higher compared to its competitors. Customers’ most preferred products should be displayed in the most visible areas of the web pages. The presentation of the page should be as simple and unobtrusive as possible, without drowning customers in too many products. Supporting the main products with complementary products, offering different product alternatives to the customers can increase the average of the basket.

Correct Positioning of Payment Systems

As in all e-commerce sites, payment systems are one of the most critical issues in cross-border e-commerce sites. Payment systems are an essential part of security in the whole system. Ensuring that payment is made safely, and customer information is meticulously protected will increase the trust in the company and the cross-border e-commerce system. When you create this trust, it will make the brand more known and will increase sales. Another issue to be considered after ensuring security in payment systems should be ease of use. Payment steps with complicated transactions can cause the customer to leave the site, no matter how eager they are to buy the product. These steps should, therefore, be designed to be as user-friendly as possible. It is also vital that new emerging payment types be adapted to the system at the quickest possible. You should ensure that the more preferred payment methods in different countries or regions are in the first place for that country or region. Strict recording, monitoring, and reporting of customer behavior on the payment system pages is essential at this stage to obtain useful information for the arrangements you are going to make. Analysis of these reports can bring invaluable results such as which payment method is preferred and what payment options are used on a regional basis, and you can use this information to improve the infrastructure of the website.

In the light of all these explanations, structuring the developing cross-border e-commerce system on solid foundations, observing it with accurate data and accurate analysis techniques, is of great importance in terms of ensuring its continuity and profitability. Cross-border e-commerce systems, which must use the important elements such as hardware, software, promotional and advertising activities, marketing strategy and after-sales support at the same time, guarantee that brands and products are known worldwide when used correctly.

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