Having eCommerce organizations not limited to any sector in every country may seem risky or frightening at first glance for companies planning to do cross-border eCommerce. However, it is necessary to push the boundaries of the sector, to gain the ability to compete in different sectors and to take opportunities and to take precautions for risks. In this world where dynamics change very fast and those who meet customer expectations are successful, being innovative and open to developments always wins.
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Competing in a World Without Borders
First of all, when you start to do cross-border eCommerce, you should keep in mind that you have and will always have huge competitors in this sector. But you should definitely not think that these are uncompetitive. Because if you establish the system in the online market completely and meet the expectations of your customers in the most perfect way, you can win the right customers. Throughout your business process, you should focus on maintaining your position and making the best use of opportunities.
Free and Fast Shipping
At the time when eCommerce began to become widespread, customers did not have any expectations for fast or free shipping, but these two issues have now great significance for all customers. Therefore, you should consider the possibility of providing free shipping when you do cross-border eCommerce. If it is not possible to do this for each product, you can implement it for some products or for certain limits. As another method, you can add your shipping cost to the product prices, but in this case, your prices will appear to be higher than those on other sites.
In addition, in recent years the fast cargo application has become as fast as same-day delivery for certain cities. Even if you do not think it is possible to implement such an application, you may want to consider a different model for you by reviewing your agreement with your contracted shipping company. Of course, in order to get the product out quickly, you have to re-plan the organization inside.
Value-Added Customer Services
If you think you can’t compete with the prices or cargo advantages of your giant competitors, at least you can stand out by offering good customer service. Of course, all of your giant competitors may seem to be very successful in customer service, but by using the advantage of having fewer customers, you can perform the job of creating customer loyalty perfectly by considering various automation and subtleties that will create an emotional connection with the customers. In particular, you can make your difference by offering perfect solutions to your customers in areas where you are an expert.
Product Assembly and Installation Integration
Consumers decide whether assembly and installation solutions are included in the purchase of products such as furniture, refrigerators, televisions, air conditioning or shower cabinets online. Therefore, you should integrate all of these services into your sales and offer them to your customers in a quality way. But you must remember that this process requires significant investment and it is important that you build a strong team. Because customers always want more from cross border eCommerce companies, the more profitable options you can offer them, the more you can earn.
Efficient Use of Customer Data
Each cross-border eCommerce site stores the data it receives from its customers. However, only brands that use this data correctly and effectively get to win. Therefore, you can use the data to the extent permitted by legal regulations and turn visits into sales. First of all, you can choose to offer various products to customers based on the old search, wish list and order history.
You can optimize your supply chain according to your customers’ locations. You can optimize products and prices based on your customers’ search queries and competitor data. Especially on social media, you can create well-targeted ads that you customize according to your customers’ gender, age, and location. You can also re-target people who have previously visited your site and offer customized ads to them.