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Applied SEO Management Training

Search Engine Optimisation is a strategic method for e-commerce sales targets. You will get closer to your strategic targets with SEO management training!

1. General Information

SEO Administration

Quota: 30 people

2 Days - 14 Hours

Speciality Certificate

Career

E-Commerce

Search Engine Optimisation or SEO is a must-have for firms that want to do e-commerce. With SEO, it is possible to gain a competitive advantage and be one step ahead. Effective SEO management can carry the e-commerce website to the top on the search engines.

You can be one step ahead in cross-border e-commerce with SEO Management Training. In SEO Management Training, you will learn new ways to rank higher on search engines with your e-commerce website and gain new knowledge about how search engines work, trend SEO applications, correct URL structure and SEO-friendly content.

2. Learning Outcomes

3. Who Can Join?

Advantages of Training

Career Mentorship

Online Certificate Option

Internship & Job Opportunities

4. Instructors

WORLDEF BUSINESS SCHOOL Instructors

Applied SEO Management Training Topics

Marketplace Sales

Cross-Border Market Analysis

Amazon MasterClass Training

Introduction to Amazon

Branding & SEO on Amazon

Most Popular Amazon Products

What did they say about Cross-Border E-Commerce Entrepreneurship Training Program?

İsmail Nart
İsmail NartE-Ticaret Uzmanı
Read More
Amazon Eğitim Sertifika Programıyla, Amazon.com’u daha detaylı kullanmayı öğrenerek, global ölçekte vizyonlar edindim. Böyle geniş ölçekli bir pazar yerinde satışlarımı arttırmanın çeşitli yollarını da keşfettim.
Turan Parlak
Turan ParlakWessi Uluslararası Satış Yöneticisi
Read More
Amazon Eğitimi Sertifika Programı gayet verimliydi. Kafamdaki soru işaretleri büyük oranda yanıt bulmuş oldu. Artık Amazon’u daha efektif şekilde kullanabileceğim.

5. Training Content

1) Introduction to SEO and On-Page SEO

  • What Is Search Engine Optimisation (SEO)?
  • How do search engine bots work?
  • What is deepbot, how it works?
  • What is a fresh bot, how it works?
  • How does indexing happen?
  • Current search engine algorithms and principles
  • Adapting to changing SEO algorithms

2) On-Page SEO

  • Meta tags (title, description, keywords etc.) and how to use them
  • On-page correct URL structure (link extension, external and internal links, broken links, nofollow, dofollow)
  • H tags (H1, H2 etc.) and correct use of H tags
  • Image optimisation (width-height, meta tag, file size)
  • Adding site maps
  • Creating “.txt” file
  • Creating an internal link structure
  • External link and things to consider
  • Paging meta tag usage and applications
  • Canonical usage and best practices
  • Things to consider when creating “404” page
  • 3xx, 4xx, 5xx response codes and editing
  • Why text/HTML ratio is important?

3) Page speed

  • What is page speed, how can you make page speed optimisation?
  • Effect of server response speed on SEO and things to consider
  • What is AMP? AMP examples.
  • Speed tests tools and how to use them

4) Search Console and Effective Use Applications

  • What is SC, why should you use it?
  • How can you use “retrieve” property like Google?
  • Search analytics report and analysis
  • Sending sitemap
  • Analysing incoming links to your website
  • What are manual operations, how can you exit manual operations?
  • Structural data – schema.org & microformats
  • Browsing errors and analysis
  • txt test tool use

5) Content Management and Competitor Analysis Content

  • What is a keyword search?
  • Which tools are used for keyword search?
  • How can you make a competitor analysis?
  • Blogs and effective traffic generating strategies
  • SEO-friendly content writing strategies

6) Competitor and Sector Analysis

  • Ahrefs and usage for backlink analysis
  • SEMRush and usage for backlink analysis
  • Topic explorer and usage for backlink analysis

7) Using Crawl Tools

  • Screamingfrog and usage for on-page technical analysis

8) Local SEO

  • What Is Google My Business?
  • How to create and apply local SEO strategies?

9) Off-Page SEO and Building Backlinks

  • Backlink analysis
  • Link profile analysis
  • How to determine backlink strategies?
  • Creative link building techniques
  • Backlink analysis tools
  • Backlink acquisition methods
  • Backlink versatility
  • Competitor backlink analysis

10) Google Penalities

  • Sandbox
  • Duplicate content problem and solutions
  • Google Disavow tool

11) Rank Tracking

  • Algorithm change monitoring (algoroo)
  • Google Alert
  • Ranking monitoring tools, SEOMonitor
  • SEO monitoring with Google Analytics
  • Website monitoring with Uptimerobot

  • Training is organised in Worldef Business School training halls, Shangri-La Hotel meeting rooms, training halls in institutions offering education and training services and various training halls.
  • You can check “Who Can Join” field under the training title or call Worldef Business School to learn more. Some training might require a minimum education level.

 

 

  • The instructors are the Worldef Business School instructors and expert professional in their own field.
  • Training can be provided with desired standards after meeting with the organisation following the training demand. After training standards are identified, Worldef Business School will send a training offer to the organization.

  • Applied SEO Management Training Program participants can pay with Credit Card and Bank Wire/EFT method.
  • 12 Instalment to Credit Card, Payment with Bank Wire, 15% Discount Offer for 3 or More People!
  • Applied SEO Management Training Certificate Program with 25% Early Registration Discount!

Certificate Conditions

Participants with a minimum 80% success after Applied SEO Management Training will have Cross-Border E-Commerce Speciality Certificate. Users can use this certificate on other platforms.

Job and Internship Opportunities

Participants can have internship and job opportunities in national and international partners of Worldef.

Mentorship Support

Worldef offers basic level mentorship service to participants after Applied SEO Management Training Program.

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Sizi ARAYALIM

Uygulamalı SEO Yönetimi Eğitimi

Adres:

WORLDEF Plaza – Armağanevler Mah. Akdeniz Cad. No:42 Ümraniye/İstanbul

TELEFON:

+90 549 490 44 84

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Let Us Call You

Applied SEO Management Training

Address:

WORLDEF Plaza – Armağanevler District Akdeniz Street. No:42 Ümraniye/İstanbul

PHONE:

+90 549 490 44 84

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Our main partner Türkiye İş Bankası and we have signed a new cooperation.
Our online e-commerce and cross-border e-commerce training package WORLDEF Prime,
Turkey Business Bank cards will be available with 50 percent discount.