2020 E-Commerce data of Turkey are announced. According to data provided by Ruhsar Pekcan, Ministry of Commerce, e-commerce volume in the first 6 months was 91 billion 700 million for Turkey. This number means 64% increase compared to same period of last year.
First 6 months e-commerce data of 2020 was shared by Minister Pekcan in an online conference organised by the ministry. The first 2020 e-commerce data covers January-June period.
“It is possible to become global e-commerce hub.”
Minister Pekcan provided information about 2019 e-commerce data and stated that total e-commerce volume of Turkey in 2019 was 136 billion lira. Minister said, “e-commerce is clearly revealed as a critical activity field during coronavirus pandemic.” Pekcan stated that all sectors effectively used e-commerce in domestic and foreign trade and said, “when we consider the geostrategic location and logistic advantages of our country, it is possible to become a global e-commerce center.”
Minister Pekcan explained their support to the business worlds in e-commerce in the press conference organised to provide detailed information about 2020 e-commerce data. Pekcan stated that they have supported for companies to become members of e-commerce website and organised “We Are With SMEs as E-Commerce” campaign. Minister of Commerce said that 135,000 SMEs joined this campaign and 7,000 additional employment was created. Minister Ruhsar Pekcan continued, “3,761 SMEs were introduced to e-commerce with the campaign. 1.2 billion lira is transferred to SMEs. We have developed “trust in e-commerce stamp” with The Union of Chambers and Commodity Exchanges of Turkey. 17 service providers got “trust in e-commerce stamp”.”
“230,000 people started to use E-Commerce Information Platform”
Pekcan stated that at the end of March, “E-Commerce Information Platform” was opened on http://eticaret.gov.tr website and 230,000 people started to use the platform. She stated that fee e-commerce training is provided on the platform, 24,000 people benefited from this training and 6,500 people benefited from e-commerce consultancy service. Additionally, she share the following information about the platform: “37.5% of the users are between 25-34 years old, 22.5% are between 35-44 years old, 18% are between 18-24 years old and 12.5% are between 45-54 years old. I kindly ask for our citizens and business people to get information about e-commerce on e-ticaret.gov.tr and register their e-commerce website on the system.”
2020 E-Commerce Data (First 6 Months)
First 6 months 2020 e-commerce data explained by Minister Ruhsar Pekcan is as follows:
- E-commerce volume increased by 64% in the first 6 months of 2020 compared to the same period of the previous year.
- According to 6-month 2020 e-commerce data, 2020 e-commerce volume was 91 billion 700 million lira. The e-commerce volume in the same period of previous year was 55 billion 900 million lira.
- Based on 6-month 2020 e-commerce data, 91% or 83.3 billion lira of the e-commerce volume is domestic spending.
- 5% or 4.5 billion lira of 6-month 2020 e-commerce data is purchased of Turkey from other countries.
- 4% of e-commerce volume is purchases of other countries from Turkey.
- 60% of total e-commerce was in 3 cities; this was distributed as 47% in İstanbul, 8% in Ankara and 5% in İzmir.
- In terms of days, e-commerce volume was higher on the first days of the week and decreased over the weekend.
- Total number of orders increased from 558 million to 850 million. Total number of orders increased by 52.3%.
- Based on 2020 e-commerce data, e-commerce volume in March, April and May increased by 41%, 37% and 49% respectively.
- As the life returned normal as of June, e-commerce volume experienced 93% increase compared to the same month of the previous year.
- While 2019 January e-commerce volume was 8.5 billion lira, 2020 January volume increased to 18.7 billion lira.
- The ratio of e-commerce to general commerce was around 8% in the first half of 2019 and reached 14.2% in the same period of 2020.
- The ratio of e-commerce to general commerce was 11.7% in January-February 2020 and increased to 16% in April and 18.4% in May with the pandemic. With the increase in general commerce in June, it decreased to 17.4%.
- The ratio of e-commerce to general commerce was 14% in İstanbul, 12.2% in Eskişehir, 12.15 in Kırklareli, 11.95 in Tekirdağ and 11.7% in Çanakkale.
2020 E-Commerce Data for Payment Methods
First 6-month 2020 e-commerce data for payment methods are as follows:
- 58 billion lira (63.3%) of total e-commerce was card payment.
- 30.1 billion lira (32.7%) of total e-commerce was bank wire payment.
- 3.4 billion lira (4%) of total e-commerce was cash on delivery.
- Average cart amount for e-commerce orders was 107 lira 79 kurush.
- Cart amount was 178 lira for credit card, 63 lira for bank wire and 70 lira for cash on delivery.
- Based on payment systems, airline payment cart was 907 lira, food was 40 lira, book and magazines were 76 lira, electronic was 167 lira, flower was 89 lira, clothing was 214 lira and travel was 150 lira.
- 74% of e-commerce spending was cash and 26% was instalment.
- Instalment sales ratio was 68% for home and decoration, 45% for white appliances, 32% for electronic, 29% for clothing, 7% for book and magazines.
Domestic Spending Share in E-Commerce Increased 91%
Other first 6-month 2020 e-commerce data are as follows:
- For the first half of the year, the share of domestic spending increased to 91%. This was 81% in 2019.
- E-commerce purchased from other countries to Turkey decreased from 11% to 4% during pandemic.
- E-commerce purchased from Turkey to other countries decreased from 7% to 5% during pandemic.
- E-commerce volume increased by 74% compared to previous January and 78% compared to previous February.
- In the first 6 months of 2020, the increases compared to 2019 were 90% in white appliance, 45% in shoe and accessories, 58% in electronics, 95% in home, garden, furniture and decoration, 434% in food sector and 116% in software.
- For card payment, the decreases were 425 in airline sector, 51% in travel and transportation, 42% in accommodation, 24% in entertainment and art and 10% in car rental.
Spending on E-Commerce Channel During Pandemic
Minister Pekcan explained 2020 e-commerce data and shared the following data by comparing March, April and May spending during COVID-19 pandemic on e-commerce channel with the same period of 2019:
- There has been 420% increase in food and supermarket, 1695 in chemical, detergent and cologne, 102% in white appliances and 86% in mother and baby products.
- There has been 80% decrease in accommodation, 76% in travel and transportation and 75% in airline transportation.