Portugal, which is regarded as a developed country and has developed economies and high living standards, is a Southern European country whose direct neighbor is Spain only. The economy grew faster than the EU in the 1990s, but then slowed down. And the Portuguese government began applying spending cuts and tax increases a few years ago to comply with the EU-IMF financial recovery package requirements (78 billion euros). In May 2011, Portugal is the third Eurozone country to be rescued from the debt crisis.
It is estimated that more than 10.8 million people live in Portugal. Approximately 7 million Portuguese population (68%) have internet access, compared to 42.4% of these people aged 25 to 54 and 2014.
ECommerce customers in Portugal
Portugal is a country with a lot of e-check payments, and Payshop is a payment method that allows online payments to consumers who visit a Payshop agency (petrol stations or supermarket) with a reference bill. We can say from MultiBanco that MBNet is another payment method that is frequently used. It allows online transactions with credit card without having to give any credit card information to e-commerce site. A study in 2017 shows that the Portuguese want to pay by credit card and the above-mentioned MB NET service.
One of the ten Portuguese people aged 16-74, made online shopping in the three months ahead of the survey by Statistics Portugal in 2011. According to the eTicaret Foundation, we should not say that 3.1 million people in Portugal are shopping online in 2016.
E-commerce market in Portugal
Ecommerce solution According to data from Ecos Global, the e-commerce market in Portugal was € 951 million in 2011. Although eco-business in Portugal did not go so well, the eCommerce sector increased its sales by 64 percent during the first quarter of 2013.
According to Ecommerce Europe data, eCommerce rose to 13.3% in 2014 and reached 2.9 billion. Research conducted in 2016 shows that e-commerce in Portugal is 4.2 billion euros in 2016. Quarterly Barometer According to ACEPI / Netsonda’s data, one in ten Portuguese sites reported that the number of customers increased by 100%. More information about Ecommerce Market in Portugal can be found at EcommerceWiki.
Great online stores in Portugal
When ordered by each visitor monthly, Zalando, the largest B2C e-commerce site in Portugal, is followed by Amazon, Euronics, IBS and BonPrix. Other popular e-commerce sites in Portugal are Yoox and Portuguese online stores Salsa and Parfois.