Cross-border e-commerce is very popular in Europe. A survey conducted in 2014, more than one quarter of online shoppers in the EU’s online shopping in another EU country revealed that they were doing. But there are more ways to be taken. Customers are afraid of cross-border shopping. You ask why? Because the product will reach the hands of, or are worried that they will need more effort to send back if they do not like the product. The European Commission is trying to make cross-border e-commerce easier for both consumers and sellers.
Geographical obstruction in Europe
In March 2016, the European Commission issued a report on geo-blocking practices in e-commerce. This issue is of course very important for cross-border retailing. Commission, ” e-commerce sites abroad entering the online shopping is usually closing IP. Blocking payment is the most important problem, denying access and blocking access to the website.
Ratio of cross-border visits
The European Commission, retailers, users of the website in each member state in 2014, has been asked to provide information about the number of visits made. The average rate of visits from other EU countries to domestic visits is around 20 percent.
When we examine the share at the Member State level, the rate of cross-border visits varies greatly. According to the Commission, the reason for this is the fact that the number of visits is partially influenced by the size of the population. “Thus, even in the traditionally larger e-commerce markets such as Germany and the UK, compared to the national rate of visits, the proportion of visits from abroad is relatively less. The rate of cross-border visits in Scandinavian countries, as well as in Spain and Portugal, is considerable. ”
Percentage of cross-border purchases
The above graph shows only visits, but when looking at actual purchases, 12 percent of sales are made to users in 26 and more EU countries, while 55 percent of respondents report that all users are in one country. Cross-border purchases are on average 20 percent.
Learn more about cross-border e-commerce in Europe
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